Wonly Giveaway

In 2021, I joined the founding team of Wonly Giveaway, a startup focused on creating an engaging rewards and giveaway platform. As the Lead Designer, I was involved from the very beginning, helping shape the product, brand, and user experience from concept to launch.

Since none of us had previous startup experience, the journey began with extensive ideation. We developed the company name, designed the brand identity, and created the marketing strategy alongside the product's UX/UI foundations. The platform's core concept revolved around daily engagement: users answered a question each day to earn points, unlocking bonuses through consistent participation. These points could then be exchanged for giveaway tickets, with higher point investments increasing the chances of winning selected prizes.

Working within a multidisciplinary team that included developers, marketers, copywriters, and project managers, I collaborated closely across all areas of the business. My primary focus was UX/UI design, ensuring that the user journey was intuitive, engaging, and aligned with the product vision. I worked particularly closely with the development team to translate concepts into functional digital experiences.

Beyond product design, I contributed heavily to the company's marketing efforts. Leveraging my background in graphic design and video production, I created social media content, promotional banners, advertising creatives, and video campaigns. As our audience grew, we established partnerships with various brands and organized giveaway campaigns that helped increase visibility and user engagement. Through consistent content creation and community-building efforts, our social media channels experienced significant growth and developed an active follower base.

Although the project eventually came to a close, it remains one of the most valuable professional experiences of my career. It provided firsthand insight into building a startup from the ground up, collaborating within a cross-functional team, and balancing product design, branding, marketing, and business objectives in a fast-paced environment.