Punktid.ee

Created a series of digital marketing campaigns for Punktid.ee, one of Estonia’s leading online retailers for game codes, gift cards, and software licenses.

The project involved designing promotional assets for a variety of products, campaigns, and seasonal offers across multiple digital platforms. Throughout the process, I explored different creative directions, experimenting with compositions, typography, visual hierarchy, imagery, and layout variations to maximize engagement and brand visibility.

In addition to concept development, I produced a wide range of marketing materials optimized for different social media platforms and advertising formats. This required adapting designs to multiple dimensions and use cases while maintaining a consistent visual identity and ensuring clear communication of campaign messages.