Handball Trims

Handball Trims is a personal sports media project that I launched following the success of Handball Earth. The goal was to create a dedicated platform for short-form handball video content while developing a distinct visual identity that could stand on its own.

The project began with brand development and logo design. I created a custom mark by combining the initials HBT (HandBall Trims) into a single, recognizable symbol. As a subtle nod to the project's focus on video production and editing, I integrated a film strip element into the letter B—a small detail that reflects the creative process behind the content while adding depth to the overall identity. The result is a clean, modern, and memorable logo that effectively communicates the brand's purpose.

Unlike my previous project, Handball Earth, Handball Trims was approached with a more experimental and relaxed content strategy. Rather than prioritizing daily publishing, I focused on producing selected highlight videos and testing new content formats within the handball niche.

Despite being in its early stages, the project demonstrated strong organic reach and audience engagement. With only 700 followers and six published reels, the account generated more than 1 million views, highlighting the potential of well-executed short-form sports content and a clearly defined brand identity.

Although the project is currently on pause, it remains an exciting creative concept with strong foundations for future growth. Handball Trims showcases my ability to develop a brand from the ground up, combining logo design, visual storytelling, content creation, and audience-building into a cohesive digital media project.